“Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle. “Pura Vida” means living life to the fullest. It’s more than just a saying... it’s a lifestyle.
Every Pura Vida Bracelet is carefully handcrafted by artisans around the world. The commitment to their craft is conveyed through the quality of their work. The artisan’s dedication to the “pura vida” way of life is demonstrated in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it.
Founders Griffin and Paul partnered with Jorge and Joaquin in hopes of spreading the “pura vida” spirit with others. In the early days, they were only selling a few bracelets a week. Today, the bracelets are worn by millions of people around the world and their artisan community has expanded from Costa Rica to El Salvador, India, and more. Now 650+ artisans can depend on steady income in positive working environments, thanks to the support of Pura Vida Bracelets customers. The bracelets continue to serve as a tangible reminder to slow down and live in the moment.
see store for complete collection of Pura Vida bracelets